2025 / 07 / 11
Why is Labubu worth 1.08 million PVC?
A mint-colored Labubu trendy toy sold for 1.08 million yuan at auction. Shockingly, the base material of this priceless toy is none other than the most common polyvinyl chloride (PVC)—a low-cost, widely used plastic. When a PVC toy, made from a low-cost base material, sells for the price of a work of art, what material technology secrets lie behind this “plastic myth”?

PVC, one of the earliest industrialized resins, is known for its stable properties. Although once questioned for the carcinogenic risk of residual vinyl chloride monomer (VCM), modern technological advancements have reduced its content to extremely low levels, meeting safety standards for food, drug packaging, and children’s toys. It is precisely this stability and safety that has made PVC a mainstream choice for trendy toys like Labubu.
PVC alone cannot sustain its unique value. The key to Labubu’s surge in value lies in the in-depth integration of material modification technology and precision manufacturing processes:
The unique PVC vinyl process, through the addition of specific ingredients, achieves its signature “soft and bouncy touch,” transforming plastic into an emotionally charged experience.
Customized, environmentally friendly modified plastics provide key performance guarantees, such as effective antibacterial and moisture-proof properties, ensuring the long-term preservation of items in adverse environments.
Advanced precision molds, hard and soft encapsulation technology, high-precision insert molding, and specialized high-flow materials (to address the complex, thin-walled shapes of blind boxes) ensure the precise transformation and exceptional quality of Labubu’s designs. These processes significantly enhance the product’s impact resistance and reduce production energy consumption.
Technological innovation has reshaped production processes. The application of solutions such as high-performance modified plastics, biodegradable materials, and optical-grade materials supports the construction of an agile supply chain, significantly shortening the design-to-production cycle and reducing modification costs.
Labubu’s sky-high price of 1.08 million yuan has long surpassed the physical value of PVC itself. It signifies how, through a tactile revolution, functional breakthroughs, and aesthetic refinement, materials technology has elevated basic plastics into a medium that carries emotional and collectible value. This demonstrates that the value of materials is always being expanded by the combined efforts of technological innovation and consumer experience.
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